Media Coverage 
Thought Leadership May 23, 2023
In this column, Rob Kaplan discusses the concept of Advance Market Commitments (AMCs) and how they could be a great innovation for the development of a circular economy for plastic waste.
Drawing on the Frontier initiative, an AMC (funded by big multinational corporates) that aims to accelerate the development of carbon removal technologies by guaranteeing future demand for them, Rob delves into how we might be able to accelerate our efforts to curb plastic pollution.
Just like in the carbon removal sector, there’s lots of uncertainty about long-term demand and unproven technologies when it comes to plastic waste. AMCs can send a strong and immediate demand signal without picking winning technologies at the start. In this column, you can learn more about Rob’s perspective on the challenges we are facing today to realize the vision of an AMC for plastics and why taking a key risk like ‘offtake’ off the table through an AMC could help bring in new capital commitments at scale to drive real systems change.
Continue reading the article on Forbes.com
